Reach: STV Group plc has the largest reach of any commercial media company in Scotland - both offline and online. Our channel, STV, reaches 4 million people every month. stv.tv and our network of websites now reach 2.3 million unique users every month, with 93% of these in Scotland.
Unrivalled digital expertise & innovation: Over the past 2 years we have recruited a team of digital experts with a track record and built a world class network of websites. Our digital audience during this time has grown from 6,000 users per day to a peak of 90,000 per day or the 2.3 million unique users (stv.tv) quoted above, as of November last year. Our audience continues to grow strongly through, among other things, our integration with social networks. As a company 50% of our publicly-stated KPIS focus on our digital business - testament to our commitment to the space.
stvjobs.com & marketing investment: As one of the most recent additions to the STV network of sites, STV Jobs is quickly establishing a strong position in the online recruitment market and we have already secured a high quality audience relative to other job boards. However, we recognise that we must build our audience quickly and in this regard we have committed a seven figure marketing budget to stvjobs.com in 2011. This will span tv, outdoor, radio, paid search and SEO. In addition we will bring to bear the unrivalled reach of STV to support stvjobs.com as well as deploying our in-house digital expertise to continue building the quantity and quality of our traffic on stvjobs.com.
STV Jobs - Key statistics
- C155,000 unique users per month
- Over 45,000 candidates registered for jobs by email
- 10,287 CV's registered since August 2010 (growing at over 100 per day)
- Unique Audience - 74% of STV Users don't use any other Job Board
- Your job will be searchable by over 2 million unique visitors across the entire STV Network of sites
- 93.8% of our users currently live in Scotland * NORAS 2011
- We send C 750,000 emails to our registered Job seekers every month