Feedback on NORAS
In addition to being supported by the IAB and AGR, NORAS has received wide support from those working within the recruitment industry:
"In NORAS, we have an independent, sophisticated research and planning tool that enhances the credibility of those who participate in it. All those major players who do not participate have their credibility diminished as a result."
Richard Lewis, SMRS Ltd
"When trying to compare job boards it's always useful to have objective and comparable data regarding the audiences of different sites. NORAS is the best source of such data in the UK and we find it useful when trying to understand and take advantage of the online recruitment market".
Gary Knight, GlaxoSmithKline
“NORAS is setting an industry standard, any site that is not involved will always make me question the reason why? If an online recruitment site is serious about attracting any clients’ recruitment budget then it has to be involved. It’s as simple as that”
Tony Harding, Feather Brooks Bank
"NORAS has become an invaluable source of online media information for
Account Handlers at Bartlett Scott Edgar. NORAS provides easy to understand
and comparable data which enables us to make well-informed media choices and
recommendations for our clients. We are excited about the future development
of this survey and would encourage any websites to support it".
Louise
Nunnerley, Bartlett Scott Edgar
“TMP find the NORAS data very useful when making media decisions. We recommend that all job boards should be able to supply advertisers with independent and objective data and NORAS – that combines user demographics and audited unique user numbers – is an excellent source of this information in the UK”.
John Whitehurst, Head of Digital Media, TMP
“When evaluating job boards T-Mobile always asks potential suppliers for their NORAS information. We find it very difficult to evaluate suppliers who can’t provide this data as we need a common definition of the measures in order to make an informed decision – these suppliers often loose out”
Stephen Carr, Manager – Recruitment Sourcing and Processes, T-Mobile
“The information produced by NORAS has helped define our requirements and expectations going forward for our Senior Management online recruitment strategy. The data has given us a useful insight into an ever changing market place and an excellent overview of suppliers”
Fiona Claybrook, Recruitment Manager, Norwich Union
“We use the NORAS survey to look at demographics, how candidates categorise themselves, the salaries they earn, the locations they come from, fields of expertise etc. This helps us prepare the online strategy for specific roles and specific regions. Naturally the more information we have, the more informed our decision and the more buy in we get from senior management.
Simon Ponting, Recruitment Brand Manager, AXA
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